Named after the Brazilian NGO that's worked with Veja for almost two decades, the label's Esplar trainers are as eco-conscious as you'd expect. Carved from smooth leather to form a low-top silhouette, this metallic-trimmed pair is fully lined with fabric cleverly upcycled from plastic bottles. About VejaDubbed " the most ethical sneaker brand in the world" (a rather impressive title), French label Veja was set up nearly two decades ago by childhood friends Sebastien Kopp and Francois Morillion though today, Kopp says, " we are like brothers" . Literally translated from Portuguese-Brazilian as " look" , the word Veja, in the context of the brand, means 'look beyond' " look beyond the sneakers, look how they are made" . And if you do? You'll see that every stage of the business is founded on an " ethical footing" , from production right through to packaging.