- Women /
- Ninety Percent /
- Clothing /
- Tanks
Founded in London in 2018 as a response to the fashion industry's need for more responsible labels, Ninety Percent reflects the growing demand for brands focused on community and care. Indeed, its very name reflects the amount of profit that goes directly to the people involved in the business. Items such as the lightweight Alex tank top are made from gots-certified organic cotton in an industry-leading facility owned by one of the label's founders.
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