Buildable, fullcoverage color with a soft matte finish Allday wear Weightless formula glides on seamlessly Lipconditioning ingredients prime and smooth lips Does not feather or bleed Sleek gold magnetic case is embossed with the Unlocked symbol Custom bullet shape allows for precise application Vegan and crueltyfree Primer infused How To Use: Apply lipstick directly from the bullet, working from the center outward. Press lips together and apply more if desired. Artistry Tips: For fullerlooking lips, apply lipstick from the outer corner of the lips towards the cupid's bow. Repeat the same motion on the other side, so the hand naturally follows the curvature of the lips. For a blurred/stained look, apply lipstick to the center of the lips and blend outward, dabbing with the fingertip. For a defined, soft matte finish, apply Shape amp; Sculpt Lip Liner prior to use. Clinical Results: Based on a US Consumer Study of 30 participants: 97% said product is easy to apply and comfortable on lips 94% said product has full coverage color payoff Shade Descriptions: Currant 362: Deep Berry Foxglove 356: Berry Rose Lush 360: Warm Brick Red Magnolia 342: Pink Beige Orchid 352: Deep Brown Peony 348: Warm Beige Poppy 346: Peachy Pink Red 0: True Red Sparrow 350: Neutral Deep Rose Tigerlily 354: Soft Coral Tulip 344: Neutral Cool Pink Zinnia 358: Red Orange Pairs Well With: Shape amp; Sculpt Lip Liner Phantom Volumizing Glossy Balm Veil Hydrating Skin Tint Voyeur Eyeshadow Stick