What it is: A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.Who it's for: Ideal for all hair types, especially wavy hair textures.What it does: Welcome to hair minimalism, made easy. Enhance hair's natural pattern for the perfect effortless air-dried look with a touchable finish. This multitasking formula hydrates and nourishes hair without greasiness and dries soft. It's never crunchy, flaky or sticky. The cream eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients and provides soft, touchable hold for low-maintenance styling. It enhances and smoothes hair's natural pattern for a lived-in, effortless look.Key ingredients:- Yuzu extract: a powerful antioxidant that protects hair from environmental aggressors- Plum oil: provides lightweight moisture for softer, shinier, healthier-looking hair- Super B-Complex: a proprietary blend of B vitamins that work together to promote healthy-looking hair 5 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of gluten Cruelty-free Vegan Made in the USA Black Owned/Founded