Through a refined collection of contemporary apparel, founder’s of the brand – Keita Ikeuchi and Mihoko Mori have delivered a sense of style and function to outdoor wear. Formally of Issey Miyake, the duo have taken a visual design insight from their past workings and applied it to clothes catered for every environment.
The And Wander ethos considers the perspective of the consumer. What is needed the most? What fabric works best for each setting? How can we get the best out of it? All of this and how can we make it look good, ultimately show that quality and function is the main goal, whatever the design. From working in high-fashion to setting Japanese brand, And Wander, Ikeuchi and Mori set out to improve the lives of people outdoors, having spent many weekends taking backpacking trips and not being able to find suitable clothing. And Wander is the result of wanting clothes to the best they can be for the environment they inhabit.
The latest collection of And Wander is an elevation of its predecessor - be it new fabrics or innovative sewing techniques, the concept of creating fresh garments with a contemporary feel comes into focus. Products are functional for outdoor activity as well as urban life, and become a signifier for inspiring a certain fashion sensibility.
The latest collection of And Wander is available in-store and online now.
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